Cycling Tourism in Slovenia in the Soča Valley: A New Opportunity for Growth and Connection

The Soča Valley destination as a Cycling Tourism Hub – In western Slovenia, including the Soča Valley, cycling tourism is rapidly emerging as a key segment of the region’s travel offerings. With its diverse landscapes, breathtaking natural attractions, and improving infrastructure, the area is attracting an increasing number of cycling enthusiasts. Slovenian cycling stars such as Primož Roglič and Tadej Pogačar are helping promote Slovenia as a cycling paradise through their global successes. The Soča Valley is establishing itself as a destination that offers unique experiences for cyclists of all levels.

Rising Opportunities – In 2025, a new tourist product will be offered in the region, a new circular cycle path connecting Brda, the Karst and the Vipava Valley in the form of a circular cycle path. This route will allow visitors to discover local natural and cultural attractions and taste local cuisine. The route will be available in the Vipava Valley Outdoor app and in printed form. The initiative brings together several institutes, including the Public Tourism Institute of Nova Gorica and Vipava Valley (Javnim zavod za turizem Nova Gorica in Vipavska dolina), the Brda Tourism Institute (Zavodom za turizem Brda), the Miren Kras Tourism Institute (Zavodom za turizem Miren Kras ) and other partners.

Do you know Benečija region?  – The area along the border with Italy (Benečija)  offers additional opportunities for cycling adventures. Among the popular destinations near the Soča Valley are:

1. Cycling routes in the area of ​​Friuli-Venezia Giulia: Routes connect the Soča Valley with Italian cities and countryside.
2. Čedad Circular Route (Cividale del Friuli): This picturesque route combines nature and cultural heritage and offers a cycling experience for families and individuals.
3. Trails in the Julian Alps on the Italian side: Ideal for mountain bikers looking for a challenge in the Alpine landscape.

A Workshop to Boost Cycling Tourism Development – In November 2024, the Public Tourism Office of Nova Gorica and Vipava Valley, operating in the wider local area, organized an educational workshop entitled“Developing and Promoting Cycling Tourism for a Successful Travel Experience.” The event, led by Jani Peljhan from Burjatik d.o.o., highlighted key trends and opportunities for advancing this segment. Participants learned about best practices from successful destinations and received guidance on adapting local infrastructure to meet the needs of cycling tourists.

World-famous cyclists Primož Roglič and Tadej Pogačar, both hailing from Slovenia, further boost the region’s appeal as an ideal cycling destination. Their victories in top global races enhance Slovenia’s reputation and draw international cycling enthusiasts to explore its trails.

Self-guided cycling tours in Soča valley – With its unique landscapes, well-maintained infrastructure, and rich tourism offerings, the Soča Valley and nearby region is becoming a true hub for cycling tourism, poised to become one of Europe’s most significant destinations for cyclists. We invite you to explore the full range of services offered by Dolina Soče d.o.o. and plan your next cycling adventure:

• Road Biking – Self-Guided Tours
• MTB Trails – Self-Guided Tours

Come and experience the Soča Valley by bike – a paradise for all nature lovers and friendly people. Contact us!

Foto: Soča Valley cycling route